Author: Yusuff Mohsin

While Inbound Marketing gives some targeted results for any business, it takes years of work and branding to get that to a consistent result-providing channel.  For a majority of businesses in the B2B space, Outbound with strategic outreach channels like

Email marketing still remains one of the most effective channels to drive up sales and revenue for any type of business. Whether it be a B2B service, an e-commerce brand, a SaaS tool, travel & food blog, email has become

When you are a one-person business or solo founder, it is easy to manage the standard processes that are required for a smooth everyday workflow. As you would have built the whole business yourself, chances are high that everything gets

Irrespective of any type of online business you run or the traffic channel you target, whether it be paid advertising, email marketing, organic SEO, Copywriting is an indispensable part of it. It is perhaps the most vital in determining the

Running an online business effectively is quite a challenge. The number of things that need to work in conjunction for everything to run seamlessly could get really overwhelming.  When you combine all these workflows together to run and manage the

Email marketing, Marketing automation, and CRM are some of the most competitive segments when it comes to SaaS tools. In order to be successful, you should have a standout product that does not just match the market leaders but be

Having a professional email address on your own domain is an indispensable need if you wish to have any sort of online presence for your business. Any communication you have with a personal or general email address like Gmail, Outlook,

Static websites with a defined number of pages and content are a thing of the past. Even for small to medium businesses, let alone mid-market to enterprise-level companies, it has become absolutely vital to have content that is always updated

Automation has become an integral part of running a business of any type more efficiently. For an online business, in particular, it is absolutely vital to use automation tools as much as possible and wherever you can to save time

Even though there are multiple new channels to reach out to your target prospects, email still remains one of the most effective and draws the highest response rate.  However, there are multiple aspects that have to go well for a