BacklinkSEOStarts at $10 per month
Features & Roadmap8.5/10
Integrations with other marketing tools7.0/10
Pricing & value for money9.0/10
- Easy to set up link building outreach campaigns
- Excellent customer support
- Lots of templates to use for link building outreach emails
- Native integration with Hunter.io & Snov.io to easily get the contact details of the propspects
- The UI and the layout of elements could be improved
- The data on the number of backlinks should be improved to match the industry leaders like Ahrefs & SEMRush
The effectiveness of Search Engine Optimization comes down to two important factors,
- High-quality and relevant content,
- High authority backlinks from websites with a good domain ranking.
The combination of the above two gives the most effective results when it comes to SEO.
Writing good quality content sounds straight forward, but that is not the case with link building. It takes quite a lot of strategic efforts and outreach campaigns to reach out to other website owners in your niche to link back to your content.
There are many tools that can be used to have a track of all your current backlinks, research the backlink profile of your competitors, and manually outreach for link building.
BacklinkSEO is a tool that promises to do all the above. How good is it and will it help your link building? Let us find out in this short review.
UI & Dashboard
The sign-up process is fairly simple and the first thing to do after signing up is to add the domain you want the backlink data for.
The next step is to connect your Google Analytics and Google Search Console accounts to pull in all the website traffic and crawl data.
Although the user interface is good and easy to navigate, some of the elements look quite cluttered and some fine-tuning of it would be nice to see.
Link Building Outreach
The campaigns feature lets you connect with and send outreach emails to potential sources that can link back to your content.
There are many useful templates right inside the tool that can be imported and the campaign can be set up with a few minutes.
The following campaign types are available to choose from,
- Building relationships,
- Resources lists,
- Tools pages lists,
- Get reviewed,
- Skyscraper method,
- Round up,
- Expert opinions & posts.
It is a very good range of campaign types that will cover the needs of the majority of link building strategies. It is also possible to go completely custom as well.
Once the campaign type is selected, just paste the URL of the post you want to get links for. The post gets analyzed for all the outbound links and gives a list of opportunities and contact details to outreach for backlinks.
There is built-in integration with email finders like Hunter.io and Snov.io to easily find the email address of the listed contacts.
There are many templates available for each campaign type to have an easy head start.
Apart from one-off campaigns, you can also build complete email sequences with specific intervals between each email to maximize the response rates.
Templates are available for these email sequences as well which is super useful. You can connect an SMTP like Sendgrid and there are no limits on the number of emails that can be sent.
Once the domains are added, the tool gives a lot of information on the overall backlink profile and domain authority score.
Although the data on the number of backlinks is not as extensive as established tools like Ahrefs, SEMRush, etc., it is quite decent for a new tool and could be improved consistently.
It is extremely easy to set up additional user accounts if you are a medium to a large-sized agency with a lot of team members.
You can also set up additional access permissions for each team member.
There are four plans to choose from ranging from $10 to $99 per month depending on the number of backlinks monitored, no. of outreach campaigns, no. of domains connected, no. of client/user accounts, etc.
At just $10 per month, the Solo plan offers incredible value for money with up to 1,000 backlinks monitored per month and up to 3 domains included.
White label reporting and white label SEO audits are available only in the Business and Agency plans.
Live chat support is available on the website as well as within the app dashboard.
The response time was excellent with the team responding to all my queries within a very short period of time, mostly within a few minutes.
There is a public roadmap as well to have a glance at the features being worked on and planned currently.
The help documentation is decent but needs some improvement in the overall number of support articles and also some additional video tutorials would be nice to see.
To wrap up, although the range & number of backlink data has to be improved, the outreach and backlink monitoring features are surprisingly quite impressive with a lot of built-in templates. y
If you are an SEO/Content marketing agency or an individual SEO consultant, the tool definitely helps in link building and improving your overall SEO strategy with quality backlinks.