Even with the invention of so many new channels of messaging, SMS has held its ground to be one of the most widely used. 

It is surely one of the most underrated channels of marketing that can be used by small & medium businesses to promote their products and services. 

There is a reason all the huge brands still use it. The reach and open rates are better than even email, which is undoubtedly one of the best marketing channels.

As it is getting increasingly difficult to land in the inbox of almost every email client, SMS is a channel that every marketer and small business must give a try.  

Although there are many SaaS tools to start with text message marketing, we will see the best among those tools in this post. 

Let's get right into it.


Pricing - $35 per month for 750 text messages, $300 per month for 7,500 text messages. 

Free Trial - Yes, available for 14 days.

Integrations - ActiveCampaign, Aircall, HubSpot, InfusionSoft, Marketo, Pipedrive, Zapier.

Salesmsg is one of the most cost-effective and feature-rich SMS marketing platform with prices starting at just $35 a month.  

It gives you an easy set up of two-way texting with support for both SMS & MMS. 

Salesmsg also lets you manage your marketing team easily with shared numbers for business texting. This makes it very useful for an agency with many members to manage multiple clients. Each team member can also get an individual unique number for private conversations. 

You can send bulk text messages with highly personalized content to improve conversion rates. Messages can also be scheduled to be sent at specific time intervals and the contacts can be segmented with unique tags. 

One more positive in Salesmsg is its wide array of integrations with many third-party marketing tools to easily connect text message marketing with your existing marketing stack. 

Salesmsg also supports call forwarding to both mobile and landline numbers. 

Double opt-in can be enabled to comply with the privacy laws based on your geography and the demands for it. 

There are mobile apps for both iOS & Android to manage everything on the go. 


Pricing - $60 per month for 5,000 contacts, $150 per month for 50,000 contacts. 

Free Trial - Yes, available for 14 days.

One of the best aspects of RespondFlow is the visual flow builder that makes it very easy to build the text message follow-up sequences. 

It is possible to set up trigger campaigns when specific keywords are entered in the sequence. This is very useful for setting up special promotions & offers. 

Mass text messaging is supported and all the messages can be completely personalized with custom and merge tags.

Call forwarding is available as well and Zapier integration makes it possible to connect with all the third-party apps. 

RespondFlow also has mobile apps for both iOS & Android. 

Call Loop

Pricing - $29 per month for 250 Message credits, $49 per month for 1,000 Message credits, $99 per month for 2,250 Message credits.

Free Trial - Yes, available for 14 days.

Integrations - ActiveCampaign, Aweber, Constant Contact, ClickFunnels, ConvertKit, Drip, Drupal, Emma, EverWebinar, GetResponse, GotoWebinar, HubSpot, iContact, InfusionSoft, Instapage, Joomla, Leadpages, MailChimp, Marketo, Ontraport, Pipedrive, Squarespace, Unbounce, Weebly, WebinarJam, Wix, WordPress, Zapier.

CallLoop combines voice broadcasting, voicemail, and SMS marketing for a multi-channel marketing platform. 

You can set up keywords where prospects can join your subscribers' list. Similar to email marketing, you can then send bulk text messages to your subscribers to market your products and services. 

All the messages can be personalized with fields like First name, Last name, and even custom fields easily. Multi-channel and completely automated drip campaigns can be set up including both calls and text messages. 

Another huge plus in CallLopp is an incredibly wide range of native integrations with so many marketing tools including CRM's, email marketing tools, and landing page builders. 

Close CRM

Pricing - starts from $25 per user per month.

Free Trial - Yes, available for 14 days.

Integrations - ActiveCampaign, Airtable, Asana, Autopilot, Better Proposals, ChartMogul, Customer.io, DocuSign, Drift, Drip, Gong, HelloSign, Helpscout, HubSpot, Intercom, LeadFuze, MailChimp, Marketo, PandaDoc, Plecto, Process Street, Slack, Stripe, Trello, Zapier, Zendesk, Zoom.

Close CRM is a multi-channel CRM that includes Email, voice calls, and text messages. 

Emails are built-in and you can connect with Twilio directly for both voice calls and text messages. It lets you build omnichannel outreach sequences making it perfect for small to medium-sized sales teams. 

Another advantage in Close CRM is its excellent voice calling features. It has a power dialer and predictive dialer to completely automate your outbound calling. 

Close also has a wide array of native integrations to make it a completely well rounded CRM that comes with text messages.


Pricing - starts from $15 per user per month.

Free Trial - Yes, available for 15 days.

Integrations - ActiveCampaign, Aweber, Clearbit, Formstack, Harvest, InvoiceBerry, Invoice NInja, Livestorm, MailChimp, Piesync, Quickbooks, RingCentral, SendinBlue, Sendlane, Shopify, Slack, Slybroadcast, Squarespace, Webmerge, Woodpecker, WordPress, Wufoo, Zapier.

Salesmate is another multi-channel CRM that supports voice calls, SMS, and emails. 

Although the price for calls and text messages are slightly more expensive than Close CRM as there is no native integration with Twilio, the cost for the actual tool itself is very affordable as the plans start from just $15 per user per month. 

Salesmate comes with a power dialer for voice calls. It also has mobile apps for both iOS and Android making it an excellent CRM option for field sales teams who want to manage customers on the go. 


Pricing - starts from $97 per month. 

Free Trial - Yes, available for 14 days.

Integrations - Sendgrid, Twilio, Zapier.

Although Chirply is not a full-blown CRM tool, it is another fantastic omnichannel communication and outreach tool. 

Another huge plus in Chirply is that it has built-in B2B leads that will help agencies massively to get clients.

Chirply integrates with Twilio for text messages & voice calls and you can link with an SMTP like Sendgrid for sending emails. Chirply also supports Ringless voicemails and IVR's to completely automate your voice call marketing. 

Apply here to get a 30-day free trial of Chirply and up to 70% exclusive discount


Pricing - pay as you go based on the usage. 

Free Trial - No, but a free plan available. 

Integrations - Bitrix24, Convertful, Drupal, GoToWebinar, Highrise, HubSpot, Integromat, Jotform, Lander, LeadsBridge, OneBox, Opencart, OptinMonster, PayPal, Pipedrive, Prestashop, Sage, Salesforce, Shopify, Slack, StepForm, Typeform, Vtiger, Woocommerce, WordPress, Zapier.

SendPulse lets you connect with your customers with Email Marketing, SMS Marketing, Facebook Messenger & Telegram Chatbots, and Web push notifications. 

Its wide range of integrations with various e-commerce based marketing tools makes it a fantastic choice for SMS marketing when it comes to e-commerce business owners. 

SendPulse supports SMS for more than 1,000 mobile networks spread across 200 countries. 

It is an excellent option to build your whole marketing flow consisting of emails, chatbots, SMS, and push notifications in a single tool. 

Callback Tracker

Pricing - starts from $14 per month for 100 minutes of phone calls and 100 text messages.

Free Trial - Yes, available for 14 days.

Callback Tracker is essentially a widget that can be installed on any website easily. Once installed, any visitor landing on your website can contact you across multiple channels including calls, SMS, Email, and WhatsApp.

It is a neat little way to integrate SMS marketing into your inbound channels. 

Callback Tracker supports bulk SMS campaign once you have the consent from the visitors to send marketing & promotion text messages. 

In addition to the included number of calls and text messages in each plan, you can get Twilio integration done to send bulk messages at an affordable cost. 

The widget can be installed across an unlimited number of websites and all the plans come with free call recording.

Although the included minutes and text message credits are only for the US & Canada, you can purchase international calling credits separately that support more than 15 countries including Australia, Brazil, France, Germany, India, Italy, Netherlands, Norway, Portugal, Sweden, UK, etc. 

You also get a custom caller ID which is really useful to keep a track of the calls. Overall, a very good multi-channel support & marketing tool. 

Agile CRM

Pricing - starts from $14.99 per month.

Free Trial - No, but a free plan available. 

Integrations - Amazon SES, ClickDesk, Drupal, Freshbooks, Full Contact, Gravity Forms, HelpScout, Joomla, LeadPages, Magento, Mandrill, Plivo, QuickBooks, RingCentral, Sendgrid, Shopify, Stripe, Tidio, TowerData, Twilio, Unbounce, UserVoice, WooCommerce, WordPress, WuFoo, Xero, Zapier, Zendesk.

Agile is a feature-rich CRM comprising of email, voice calls, landing page builder, popup builder, push notifications, helpdesk & ticketing, call recording, project management, etc. 

It also comes with a robust SMS marketing feature built-in that works seamlessly with all other features within the tool. 

You can set up a campaign consisting of email and text message that is triggered by an SMS keyword sent by one of your existing customers. 

Agile CRM also supports bulk SMS campaigns to a targeted segment of your contacts and leads. You can also set up behavior based autoresponder campaigns. 

Text messages can also be personalized with all the available data in the CRM for a specific contact.

Agile CRM supports integration with Twilio and Plivo for sending text messages. 


Pricing - starts from $25 per user per month.

Free Trial - No, but a trail plan available at $7.5 per month for 1 phone number and over 100 minutes of calling. 

Integrations - Active Campaign, Agile CRM, Aircall, Capsule CRM, Close CRM, Copper CRM, Dropbox, EngageBay, Freshdesk, Freshsales, Front, Gong, Help Scout, Helpwise, HubSpot, InfusionSoft, Intercom, Less Annoying CRM, Nimble, OnePage CRM, Ontraport, Outreach, Pipedrive, Podio, Salesforce, Slack, Vtiger, Zapier, Zendesk, Zoho CRM.

JustCall is a powerful cloud-based calling software for sales, support, and remote teams. 

It also supports sending and receiving of SMS & MMS. The phone calling system has a wide array of features including predictive dialer, IVR, power dialer, autodialer, call monitoring & recording, appointment scheduler, etc. 


So, there you have it. Although there are many other test messaging and marketing tools in the market, the ones listed above will serve the needs of any type of industry. 

While Salesmessage has the most extensive range of features, the likes of CRM & Salesmate brings the power of CRM with SMS marketing. 

The ultimate list of best SMS marketing software tools for small and medium busniesses

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