CartFlows

$349 per year
8.4

Features

7.5/10

Ease of use

7.5/10

Customer support

9.5/10

Value for money

9.0/10

Pros

  • Excellent well designed templates
  • Great for agencies as the pro license can be used on 30 websites
  • Extremely cheap and affordable compared to other funnel builders
  • Huge array of integrations with woocommerce extensions

Cons

  • Needs experience in WordPress
  • Additional plugins are required for membership sites and affiliate marketing
  • No A/B testing

A sales funnel is a complex path consisting of a sequence of pages and conditions based on how the user or potential customer interacts.

To get the maximum conversions out of your funnel, you need the right mix of bump offers, upsells, downsells and cross-sells displayed at the right time.

There are many tools like ClickFunnels, Kartra, Convetri, ConvertPages and checkout tools like ThriveCart and SamCart a few more to set all these up. 

However, try to achieve all these complex set up in WordPress and it will be an absolute nightmare.

Either would need so many different tools and hope they all connect and sync properly or the tools available are simply do not work as intended. 

CartFlows tries to solve this huge problem and lets WordPress users have all the functionality to build a complete sales funnel as good as if not better than what you can build with hosted tools like ClickFunnels and Kartra. 

Getting started

Unlike the likes of ClickFunnels and Kartra, one of the primary requirements to get the most out of CartFlows is to use a high-quality hosting provider.

I personally use Chemicloud for all my WordPress projects as they have excellent server speed and exceptional support, but any good and reputed hosting as per your personal preference should do the work.

Bonus software on purchase of CartFlows pro - Sticky Reviews (Add text, voice, and video reviews to your CartFlows funnels) 

Once the hosting account is set-up and WordPress is installed, it is essential to install Woocommerce for the checkout pages in the funnels and a page builder to build the actual pages. Woocommerce subscriptions might be needed as well if you plan to sell recurring subscriptions. 

CartFlows has templates for Divi, Beaver Builder, Thrive Architect and Elementor. It is possible to use the Gutenberg blocks but using the page builder gives the best experience out of CartFlows. 

One of the best things about CartFlows, when compared to the likes of ClickFunnels and Kartra, is that as it is based on WordPress you are just a plugin away from adding practically any functionality you need in your funnels.

Pages & Flows

The first thing to do after the plugins are installed is to add the products via woocommerce. Remember that a separate product has to be set up for each step in the flow. For example, if your funnel consists of the main product, an upsell and a downsell, three products have to set up within woocommerce.

Then, just import the complete funnel from any of the available templates. Typically most of the templates come with the landing page, checkout page, upsell and downsell pages. Therefore, once you edit the pages as per your liking with your content, the funnel with all the pages could be up and running in no time.

The next step would be to connect the products set up in woocommerce with the corresponding pages. It is important the name the products and pages properly to identify easily while connecting both together.

Once the products and pages are connected, the entire funnel is done after you connect your payment processor, either Stripe or PayPal.

Smart Funnels

Smart funnels is a really unique feature in CartFlows that will definitely help in increasing the conversion rates of your funnels.

In a typical sales funnel customer journey, the funnel starts with an order page and then to a series of upsell and downsell pages. What happens is, depending on the choice of the customer in each of these upsell or downsell pages, the next step goes to the same page which will be the subsequent upsell page.

With smart funnels, every time a customer selects an option in an upsell and downsell sequence, they can be directed to different upsell pages based on their answer. This enables building unique funnel paths for different customers based on their journey in the funnel. 

For example, in the first upsell page, if the customer chooses yes, they can be directed to upsell flow 1, and if they choose no, they can be directed to upsell flow 2 with completely different products, pages, and pricing. This is super effective as it gives various options for different types of the buyer persona. 

This can be easily done within CartFlows. Once all the offer pages are built and named properly, the sequences can be built as different funnel paths by selecting the conditional redirecting feature. 

Checkout Offers

This is another excellent feature in CartFlows that allows making special bundled offers to your product checkouts at specific discounts.

The special bundle page appears immediately after a customer places the order for a specific product. This bundle could be additional colors and sizes at a heavily discounted price. The special bungle offer page is completely customizable with custom text for accepting or declining the offer. 

Checkout offers is ideal for sellers in certain countries as it is possible to make checkout offers with some payment processors that do not allow one-click upsells.

Cart Abandonment Recovery

One of the major challenges for any e-commerce business is to recover the cart abandonments as much as possible to extract the maximum business from the traffic.

CartFlows achieves to minimize cart abandonment by having neat, proven and conversion-optimized checkout pages with minimum friction points and enhanced customer trust.

The checkout pages can be completely customized to match your brand and remove any field that is a mandatory requirement demanded by the payment processor. This way, the checkout process is nice and smooth for the customer without any obstacles that might distract and deviate them to leave the page. 

The trust factor is enhanced by the feature to add testimonials in the checkout page and also by the nice graphics of money-back guarantee images in the checkout page templates. 

This makes a huge difference as even a 10 to 15% improvement in the abandoned cart recovery will bring a significant increase in the revenue of most e-commerce stores.

CartFlows also has a separate free WordPress plugin that can be installed be installed on any woocommerce store. The plugin can be found in the WordPress repository.

Once it is installed, it adds a new menu item to woocommerce called "Cart Abandonment". All the settings and the follow-up emails can be set up here to recover the maximum number of cart abandonments.

Templates

One of the really strong points of CartFlows. All the templates look modern, responsive and absolutely gorgeous. The founder of Astra WordPress theme was involved in the development of CartFlows and it shows off in the quality of templates. 

CartFlows templates

All the templates are neatly organized under different categories like landing pages, checkout pages, upsell pages, downsell pages and thank you pages to make the selection easier while building the funnels. 

Integrations

This is a strong aspect of CartFlows. As it is a plugin that sits on the top of woocommerce, you can use all the official woocommerce extensions and integrations.

Therefore, unlike other funnel builders, it is not required to keep waiting for the release of native integration with your favorite tool as there is a very high chance that there is a woocommerce extension or integration. 

However, WC subscriptions would be needed to enable recurring subscription payments and one-click upsells are only supported by PayPal and Stripe.

Pricing

CartFlows scores highly here as well. The pro version of CartFlows costs just $ 349 per year. 

Compared to other hosted solution funnel builders in the market which typically cost anywhere between $99 to even $297 per month, CartFlows is incredibly cheaper and offers more flexibility as it is based on WordPress. 

As woocommerce is a free plugin and free version of the elementor page builder is enough, just by adding a good quality hosting for $5 to $8 a month and you get a fantastic funnel builder for less than half the cost of similar products in the market.

There is a free plan as well with lesser features, but at just $349 per year, the pro plan is totally worth the money.

CartFlows free vs pro

Support

There is live chat for any pre-sales questions on the pricing page before signing up and also a dedicated support ticket system. 

Live chat response was quite fast and there is also a very active Facebook group where the co-founder himself responds to many queries regarding the product. 

The help and support documentation is quite decent with a lot of helpful articles. The more impressive place is the official YouTube channel that has many tutorial videos covering most of the important features. 

The official website has a changelog of features for both the free and pro plan. The planned feature updates are also well documented which makes it really useful for someone considering to purchase the pro plan to see if the feature they need is on the plans or in development.  

Negatives?

Surely there are a few. 

The absence of A/B testing is quite a big miss. It is very difficult to get a workaround for this as it a much-needed feature for many marketers and I am sure the CartFlows team is working on this to release it in the near future. 

The second major feature missing is a built-in affiliate program set up. This is also essential for the online course and digital product sellers and an additional plugin like AffiliateWP becomes essential. 

Conclusion

Is it good enough alternative to something like ClickFunnels and Kartra?

Well, if you are comfortable with working in the WordPress ecosystem, absolutely yes. The templates are better, the support is way better as the community is pretty small and co-founder communicates directly with the users many times in the Facebook group to interact and provide solutions.

Check CartFlows Pro

However, to get the best out of CartFlows it is absolutely vital to use good quality hosting and the recommended page builders along with a fair bit of experience in WordPress. 

Have you used CartFlows or any other funnel builders and which one do you like the most? Share your thoughts and experience in the comments. 

FAQ

What is CartFlows?

CartFlows is a WordPress plugin that can be used along with Woocommerce to build sales funnels and checkout pages.

How much does CartFlows cost?

The CartFlows pro plan costs $349 per year.

Is there a limit on the number of funnels built?

No, with CartFlows pro you can build an unlimited number of funnels.

Can CartFlows be used as standalone solution without WordPress?

No. CartFlows needs to be installed on a WordPress website.

CartFlows Review (2020) – Is it really the best funnel builder for WordPress?

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