Category: Software Reviews

Irrespective of any type of online business you run or the traffic channel you target, whether it be paid advertising, email marketing, organic SEO, Copywriting is an indispensable part of it. It is perhaps the most vital in determining the

While Inbound Marketing gives some targeted results for any business, it takes years of work and branding to get that to a consistent result-providing channel.  For a majority of businesses in the B2B space, Outbound with strategic outreach channels like

Running an online business effectively is quite a challenge. The number of things that need to work in conjunction for everything to run seamlessly could get really overwhelming.  When you combine all these workflows together to run and manage the

Email marketing still remains one of the most effective channels to drive up sales and revenue for any type of business. Whether it be a B2B service, an e-commerce brand, a SaaS tool, travel & food blog, email has become

When you are a one-person business or solo founder, it is easy to manage the standard processes that are required for a smooth everyday workflow. As you would have built the whole business yourself, chances are high that everything gets

Marketing your business is no longer a straightforward and one-dimensional task. It doesn’t matter if you are an early-stage start-up, an upcoming agency, a small e-commerce business, or a Fortune-500 biggie, it’s imperative to use a combination of strategies and

Many online marketers fail, at least in their early years due to one significant reason – lack of understanding of key metrics.  Success in marketing lies in numbers, data, and analysis. It is very easy to underestimate the stats and

Irrespective of the type and size of online business you run, it is becoming increasingly imperative to automate your tasks and business workflows as much as possible.  It saves up a massive amount of time for you to concentrate on

Email marketing, Marketing automation, and CRM are some of the most competitive segments when it comes to SaaS tools. In order to be successful, you should have a standout product that does not just match the market leaders but be

A sales funnel is a complex path consisting of a sequence of pages and conditions based on how the user or potential customer interacts. To get the maximum conversions out of your funnel, you need the right mix of bump