FunnelyticsStarts at $99 a month
Many online marketers fail, at least in their early years due to one significant reason – lack of understanding of key metrics.
Success in marketing lies in numbers, data, and analysis.
The most important aspects of a successful marketing funnel are,
- Planning and mapping the funnel
- Continuous tracking the performance of the funnel
- Analyzing and optimizing the funnel based on the performance.
If even one of the three is broken, the funnel is leading straight to failure and lost dollars.
However, to do all these for marketing campaigns, you would need so many different tools that will pile up the cost of it substantially.
Funnelytics is a software that aims to solve this problem every marketer faces.
The canvas consists mainly of icons and pages.
There are lots of icons and the specific icon to be used can be found easily using the search tab. Icons are basically the different traffic sources to your website or landing pages.
The pro plan lets you use custom icons as well.
The funnel map consists of either a link or an action that connects between the various channels of the funnel.
For example, the number of visitors from a traffic source to a landing page is a link and if they opt into the email list, it’s an action. Similarly, a purchase made, a form filled, a product added to the cart, scrolling on the page, watching a video or clicking a specific button are all considered an action in the funnel.
The collection of icons is extensive and covers most of the page types and traffic sources.
It is easy to search the icon on the search bar by just typing the icon needed.
There are two types of lines that connect each element of the funnel, a solid line, and a dotted line. While the solid line represents any link that is trackable, the dotted line can be used to plan something which would not give tracked numbers. For example, a link between a subscription form and an email should be in the dotted line as it does not involve any trackable numbers.
Once the funnel map is completed, it is super easy to share it with any other Funnelytics user by sharing a link generated by clicking the share tab. It is important to disable the private access before sharing with others. The user you share with can import the complete funnel map into their dashboard.
It can also be saved as a template and used in other projects later.
I the pro plan, additional to sharing it is also possible to invite collaborators to work with the same funnel. While inviting a collaborator, you can set up the permission level to view only or read & write access.
Notes, checklists, email or landing page copy can be added in every stage of the funnel for the whole team to access and work together in a single project.
Projects are the starting point of anything in Funnelytics. A project is either a website or a client. The projects are listed along the left of the dashboard.
When clicked on a specific project, it shows all the funnels that are built and associated with it.
All the funnels inside a single project will share the same tracking script. Therefore, it is very important to organize all the funnels for a client or a website inside one project.
Inside the project’s settings, it is possible to set up IP blacklists and cross-domain whitelist where you can set up all the subdomains of your main website that you want to track as well.
There are two ways Funnelytics tracks and pulls data from all the sources of your funnel. The first is by a tracking script which is a small piece of code that you can easily install on your website or landing page.
As soon as you install the script on your website or landing page, Funnelytics starts to collect the data irrespective of whether you have completed your mapping or not.
However, what if there is no possibility to install a tracking script, say traffic from Facebook, Google ads or YouTube? The second way is used here called URL & UTM parameters.
UTM (Urchin Traffic Monitor) parameters are basically tags that can be added to web URL’s which can be used to track the traffic source and a few more details of that specific link.
Various types of information like campaign source, campaign medium, campaign name can be set up as UTM parameters to easily differentiate and track the traffic coming from various sources to your funnel.
There is a really useful setting called UTM explorer which can filter the traffic based on different sources. You can filter based on the source, medium, campaign, content, and team.
Any traffic that doesn’t come with a UTM parameter assigned is considered organic traffic in Funnelytics.
As far as tracking of organic traffic from various sources, it is enough if the external URL is set up as Google, Facebook or any organic traffic source you want to track.
When using a URL shortener for your pages and funnels, it is important to note all the UTM parameters should be set up and the entire long URL along with the UTM parameter should be entered in the link shortening tool.
In the case of dynamic URL, it is important to add an asterisk in front of the dynamic parameters which ensures different dynamic parameters are tracked.
All the tracked numbers can be analyzed by clicking the numbers button on the top left of the navigation bar. This will disable the mapping mode and switches the canvas to analyze mode.
Combined with installing the tracking script and setting up the UTM parameters, connecting Funnelytics with Google Tag Manager supercharges the power of tracking.
Google Tag Manager allows to track specific actions like button clicks, scroll depth, video views and so much more.
Team management and collaboration
It is possible to invite someone by clicking on the collaborate tab and set up permission levels. This is super useful to show the funnels you have planned for a potential client before securing the deal.
In the pro plan, the collaboration is live, which means when any team member makes a change, it saves funnel across for all the team members.
While the free plan gives you 6 funnel templates, the pro plan gives you access to tons and tons of great funnel templates in any niche or industry.
The below 6 templates are available in the free plan,
- Lead magnet funnel
- Survey funnel
- Webinar funnel
- Application funnel
- Mini-class launch funnel
- Product sales funnel
These templates are not just randomly put together. All the templates are proven funnels in every niche that has successfully generated a lot of money.
From local businesses to online courses to SaaS product launches, there is a funnel template for inspiration you can start working with.
Some of the premium funnel templates in the Vault include,
- DotCom Secrets book launch funnel,
- UseProof SaaS funnel,
- Squarespace funnel,
- Sam Ovens consultancy funnel,
- Spencer Mecham webinar funnel.
Forecasting is another feature available only in the pro plan. As the name suggests, it shows the potential ROI of your funnel based on the expected numbers you input like audience size, ad spend, etc.
It can be accessed from the forecast tab on the bottom right side of the dashboard. When clicked, it shows the entire funnel and the links where you enter the numbers to calculate the ROI that can be generated by that particular campaign.
Forecasting is great to determine which part of the funnel has to be focused on the most to extract the maximum from a campaign. When the forecast is compared with the actual data when running the campaign, that’s where it is so powerful in tweaking and optimizing the whole funnel.
This is an extremely feature for agencies to show what could be achieved by working with them provided they know the approximate numbers the campaign would generate.
There is no native integration with any other external tools like funnel builders, email marketing tools or even Zapier which is quite a surprise.
However, the Funnelytics tracking script can be installed on almost all the major website builders, landing page builders, sales funnel builders, shopping cart solutions and webinar platforms.
There are detailed tutorials on how to install the tracking script on WordPress, ClickFunnels, Kartra, Kajabi, Samcart, Thrivecart, Shopify, Ever webinar, etc.
Funnelytics has a forever free starter plan and pro plan.
The free plan lets you map the funnels with up to 30 steps in the canvas, but tracking and forecast are only available in the pro plan. The below table will give a good picture of the features available in both plans.
There is live chat support inside the app for any queries you have while mapping and tracking your funnels. The team is super responsive and the official Facebook group is very active as well with the community helping and supporting fellow users.
Also, I was really impressed by the detailed documentation of all the aspects of Funnelytics from getting started, navigating the dashboard, mapping funnels, installing the tracking script, analyzing the data, etc. You will find answers from these helpful resources for most of the queries.
There is also a public product roadmap where users can leave feedback and submit new ideas for consideration.
The tool offers a lot of functionality for the price but if you can’t extract the maximum functionality out of Funnelytics, it might look slightly expensive.
There is no undo or redo option when mapping the funnels and no option of autosave as well. So, it is essential to keep saving your work manually from time to time.
Also, a wide library of native integrations must be built starting with Zapier.
So, is it software worth the money?
If you need in-depth data about your sales funnels visually to present it to a client or to analyze it effectively, Funnelytics is worth every penny.
Funnelytics assists in the four most important tasks of any marketing campaign,
- Planning and mapping your marketing funnel,
- Forecasting the results of the campaign using the mapped out funnel,
- Tracking real-time numbers of the campaign once it is started,
- Comparing the forecasted and real-time numbers, analyzing and optimizing the campaign based on the results for maximum ROI.
What do you think of Funnelytics? Have you used it or any other similar tool? Let me know in the comments.