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Nobody seems to like a popup on any website. It’s constantly claimed that it ruins the user experience.   However, there is a reason pop-ups are used on so many websites and marketers love it. It quite simply works and is

Social media has become an indispensable part of the marketing stack of any business regardless of type, size, and industry. One of the advantages of social media marketing over traditional channels you can target the advertising and content to the

Building and maintaining a relationship with your customers helps a long way in any business to earn their trust. Emails are still one of the best ways to build this relationship and trust. However, that generally happens at the lower

One of the most important aspects of a successful business, but a tough one to accomplish is an effective method of documentation. With the substantial increase in the culture of remote working in many industry types, proper documentation is of

What is the most valuable asset right now for a marketer?  Well, based on your channel of marketing it might vary, but if there is one universal asset any marketer would love to have, it is intelligence and data insights

There have been countless numbers of new channels to outreach to a prospect or an influencer over the past decade. LinkedIn, Facebook messenger, WhatsApp, you name it. However, email still remains the most effective and the one that leads to

An efficient CRM has become an integral part of any type of business in the modern days. Is it absolutely mandatory for a small business to use a CRM? Absolutely not. However, by not using one, any small business or

With the increase in remote work, video calls for official communication, online meetings have become an integral part of getting things done.  One of the critical aspects of getting the most out of online meetings and for maximum productivity is

If I have to name the top 3 most competitive product categories in SaaS, it would easily be CRM’s, Marketing automation, and Email marketing without a shadow of a doubt.  Irrespective of whether you are a person Solopreneur, SMB, mid-market,

Cold outreach is one of the most important responsibilities of every salesperson, particularly in the B2B space.  It is essentially the highest conversion channel to fill the top of the funnel to build new opportunities.  However, if there is one