As sales funnels become more and more prevalent in how online transactions work replacing traditional websites, they are more complex than ever before. 

Therefore, it is absolutely vital to get any marketing funnel perfectly planned and mapped out before getting it live and once it is up and running, to optimize it constantly to improve the conversion rates.

Although all the planning and tracking can be done with a combination of different tools, the costs might get really high and also it might get so cumbersome to connect everything.

There are few tools specially designed for these that will save a lot of time and money. Let's see the best funnel mapping and tracking tools currently available.



Pricing - Free for mapping, $99 a month for tracking and other pro features

Funnelytics is one of the easiest to use tools to map and track all your sales funnels. With an intuitive UI and vast collection of great templates to choose from, mapping your funnels is a breeze.

The free plan only comes with the mapping and 1 team project, while the pro plan gives comes with detailed tracking and optimization features. 

Only email support is available for the free plan but the pro plan gives access to priority chat support.


Extremely easy to use and intuitive UI

Lots of proven sales funnel templates available in the pro plan

Excellent support and documentation


At $99 a month, the pro plan could be expensive

Pricing - Free for mapping upto 2 plans, $10 a month for 1 user, unlimited plans, $29 a month 10 users/clients, unlimited plans & tracking upto 50k page views, and $69 a month for unlimited users/clients, unlimited plans & tracking upto 500k page views, white labeling with custom domain.

Marketplan is another cost-effective solution to map and track your marketing funnels.

One of the best things about Marketplan is apart from the funnel mapping and tracking features, it has many project management and team collaboration features making it perfect for agencies and teams. 

Also, the availability of included Kanban boards makes it easy to plan everything in one place for teams.

Get the Lifetime Deal of Marketplan - Available only for a limited time!

Although the number of templates is not as diverse as Funnelytics and the UI could be dull for the liking of a few, for what it charges, Marketplan offers the best value for money among all funnel mapping and tracking tools.


Very cheap and affordable

Live chat support

Agency plan and team collaboration features

Project management features 


Not an extensive library of funnel templates

The UI could be dull and uninspiring



Pricing - $9 a month, $79 when paid yearly (30-day free trial)

SketchFunnels is a purely funnel mapping tool with a vast canvas to work and map funnels easily. It is one of the cheapest options available that covers all the bases.

There are more than 100 elements to choose from that will cover most of the needs of any marketing campaign.

More than one element in the canvas can be grouped into various groups to be used in various funnel plans which will save a lot of time for agencies serving multiple clients. 

Mapped funnels can be easily shared as projects with other SketchFunnels users and also exported as JPEG, PNG or PDF.

Although support is available only through emails, there is a huge library of helpful training videos that will answer most of the queries regarding the product.


Great uncluttered user interface

Very cheap and affordable

Fantastic training videos


Vertical flow of funnel map would not be everyone's liking

Funnel Flows

Pricing - $19 a month, $190 when paid yearly (14-day free trial)

Funnel Flows is another funnel mapping tool with a great visual representation of the funnels you are planning in a vertical alignment.

There are excellent templates available for webinars, product launches, high ticket programs, physical products, lead capture, surveys, etc. 

Additional to mapping the funnel flow, you can also save all the texts related to the funnel such as email sequence copy, client information, sales copy, etc in different tabs adjacent to the funnel map.

Extremely useful to keep everything organized in one place.


Fantastic templates and a wide array of elements

Live chat support


No tracking features available


Pricing - $69.90 a month

Builderall is an all-in-one solution that essentially has a funnel builder, website builder and email marketing platform built into one and so many other additional features. 

Although not available in the base essentials plan, the premium plan has a funnel mapping canvas that is really good as you can map the funnels and build the funnels within the same tool.


All-inclusive platform with tons of features apart from funnel mapping


Expensive if used only for mapping funnels and other tools are used for building funnels. 



Pricing - $99 per license per month (30-day trial for $1)


Advanced and deep tracking

Unlimited custom domains

Can be installed on your own server


Expensive for beginners who need only basic tracking

If you need deep-level advanced tracking across each section of your funnel, FunnelFlux offers that. 

Although it is more expensive than other options, it is for power users who need absolute control and flexibility of their tracking needs.

FunnelFlux even has a plan to install it on your own server to provide the utmost flexibility. 

However, if you are not comfortable installing it on your own server, there is also a cloud version of FunnelFlux called FunnelFlux Pro, which starts from $99 per month. 

Get FunnelFlux Pro


So, which is the best? Well, depending on your use case, each has its own strong points.

If your business relies a lot on numbers and tracking is the number one priority, then Funnelytics has the easiest to use tracking and analytics features. 

If project management adds more value to the mapping and tracking features for your team and agency, Marketplan is the way to go. Also, Marketplan is the best value for money as it offers mapping, tracking and project management features all for just $29 a month.

If all you need is an efficient tool to map out your funnels to covey your plans and ideas to your clients, SketchFunnels is a great option as the UI is the easiest to use and the training videos are awesome. 

Do you know of anything else or used any of the above in your business?

Share your experience in the comments.

Happy mapping and tracking!!

The best funnel mapping and tracking tools to optimize your sales funnels

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