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Popups, as annoying as they are, still accounts for one of the biggest channels and strategy to build an email list from a website or to drive up conversions. 

They are so many tools to build popups on any type of website. There are many WordPress plugins that can be used on WordPress websites and standalone SaaS tools to build popups on any website regardless of the platform or CMS. 

We will only focus on the standalone SaaS tools in this post and see the best popup tools available, their pricing, integrations, and unique selling points.

Let's get into the list. 

Poptin

Price - starts from $19 per month for 10,000 visitors per month.

Free Trial - Not available, but a forever free plan available for up to 1,000 visitors per month.

Integrations 

Email Marketing: Active Campaign, Aweber, Benchmark, Campaign Monitor, Constant Contact,  ConvertKit, Drip, Emma, Email Octopus, GetResponse, iContact, Klaviyo, MailChimp, MailerLite, Mailjet, Omnisend, Sendinblue, Sendlane, Sendloop.

CRM: Agile CRM, HubSpot, Pipedrive, Powerlink CRM, Salesflare, Zoho CRM.

Automation: Zapier.

Platforms & CMS: BigCommerce, Blogger, Drupal, Joomla, Instapage, Leadpages, Magento, Opencart, Shopify, Squarespace, Weebly, Webflow, Webydo, Wix, WordPress.

Unique advantage/selling point - Versatile with a lot of integrations, agency plan with client account management.

Poptin is a fantastic all-round popup builder with tons of integrations with third-party tools across various categories. 

With easy to set up A/B testing, powerful page targeting rules, a decent variety of templates & designs, support for almost every CMS & website platform, Poptin has all the essentials covered to build highly converting popups irrespective of your business type and model. 

Poptin also has a built-in autoresponder that can be set up to immediately send an email as soon as someone opts in by providing their email information. This is useful if you are using any email marketing tool that has no native integration with Poptin. This is better than using Zapier in such a case, as the email will be instantaneous without any delay for triggers. 

Poptin also supports auto-populated and pre-filled fields, which essentially lets you display popups to your website visitors with their data already pre-filled. This definitely helps to increase conversions.

There is live chat support and the response times are really short. Also, Poptin has a special plan for agencies to manage all client accounts under a single dashboard.

Getsitecontrol

Price - starts from $19 per month for 10,000 visitors per month.

Free Trial - Yes, available for 7 days.

Integrations 

Email Marketing: Active Campaign, Campaign Monitor, Constant Contact, ConvertKit, Drip, E-goi, Easysendy, Freshmail, GetResponse, iContact, Klaviyo, MadMini, MailChimp, MailerLite, Mailjet, Sendgrid, Sendinblue, Sendy, Vertical Response, Unisender.

CRM: HubSpot, Infusionsoft, Ontraport, Pipedrive, Pardot, Salesflare, Zoho CRM.

Automation: Google Sheets, Webhooks, Zapier.

Platforms & CMS: 3Dcart, BigCommerce, Blogger, Jimdo, Joomla, Shopify, Squarespace, Volusion, Weebly, Webydo, Wix, WordPress.

Unique advantage/selling point - Fantastic designs for popups and widgets, excellent support. 

If there is one thing that separates Getsitecontrol from every other popup builders, it is the excellent built-in designs and animations.

When I tested a lot of popup tools for this post, none came close to the gorgeous designs available in Getsitecontrol. 

Similar to Poptin, Getsitecontrol also has a built-in autoresponder that comes in handy in many cases. 

Coupled with the wide array of integrations with all the major email marketing tools & CRM's, excellent live chat support, etc. Getsitecontrol is a solid popup builder and should be your top choice for its eye-catching designs.

Use Coupon Code "buildrealbusiness" to get 15% off your first purchase in Getsitecontrol

RightMessage

Price - starts from $29 per month for up to 2,000 visitors per month.

Free Trial - Yes, available for 14 days.

Integrations 

Email Marketing: Active Campaign, ConvertKit, Drip, MailChimp.

CRM: HubSpot, Infusionsoft, Ontraport.

Unique advantage/selling point - Conversion focused and personalized opt-in forms and pop-ups including websites & landing page personalization. 

Personalization has become so vital in every aspect of a marketing funnel. From websites to landing pages to emails. Popups are no different. 

With RightMessage, you can build highly personalized popups that are displayed to the right person at the right time with highly dynamic content. 

It is certainly not for the beginners in marketing, but for advanced marketing professionals, RightMessage is an absolutely fantastic tool to build highly converting popups and forms.

The visual flow builder makes it very intuitive to build conversion experiences for visitors with powerful segmenting and targeting features. 

Overall, an awesome tool for marketing pros. 

Notifia

Price - starts from $9 per month for one widget, $49 per month for all the widgets, and unlimited websites & visitors.

Free Trial - Yes, available for 7 days.

Integrations - Zapier.

Unique advantage/selling point - Incredible value for money with so many types of widgets available for different use cases. 

Notifia is not just a popup builder. It is a suite of more than 30 widgets which apart from popups has lead generation, social proof, review display, and a lot more. 

The lack of native integrations is surely a negative, but if you are okay with using Zapier for automation, Notifia could be a serious value for money as it might replace so many of your current tools. 

Apart from the traditional lead generation popups, Notifia can also be used for surveys, NPS, cookie notification, content lock, etc. 

Hello Bar

Price - starts from $29 per month for up to 50,000 views per month.

Free Trial - Free plan available for up to 5,000 views per month.

Integrations 

Email Marketing: Active Campaign, Aweber, Campaign Monitor, Constant Contact, Emma, GetResponse, Klaviyo, MadMini, MailChimp, Vertical Response. 

CRM: Infusionsoft.

Automation: Google Sheets, Webhooks, Zapier.

Unique advantage/selling point - Focused on high-conversion sticky bars, a high number of page views,  custom plans & professional services available for agencies. 

Hello Bar does one thing and does that brilliantly. It adds notification or promotion bars on the top or bottom of your website with a subscription button. 

The simplicity of it gives a very non-intrusive experience to your readers and can be added to any page without disturbing the overall user readability. 

Personizely

Price - starts from $29 per month for up to 10,000 visitors per month.

Free Trial - Yes, available for 14 days.

Integrations 

Email Marketing: Active Campaign, Campaign Monitor, CM Commerce, Drip, Klaviyo, MailChimp, Moosend, Omnisend, Recart, SendGrid.

Platforms & CMS: 3D Cart, BigCommerce, Instapage, Magento, Opencart, Shopify, Squarespace, Volusion, Weebly, Wix, WordPress.

Automation: Zapier.

Unique advantage/selling point - E-commerce focused and personalized popups.  

If you are running an e-commerce store on any platform, Personizely is perhaps the best tool for popups and widgets as it has some powerful personalization options. 

Popups along with the website personalization feature available in Personizely makes it a fantastic option to build amazing checkout experiences for an e-commerce store. 

Optingun

Price - starts from $9 per month for up to 50,000 views per month.

Free Trial - Yes, available for 15 days.

Integrations 

Email Marketing: Active Campaign, Aweber, Campaign Monitor, Constant Contact, ConvertKit, Drip, e-goi, Klaviyo, MadMini, MailChimp, MailerLite, Mailjet, MailRelay, Mautic, Moosend, SendGrid, Sendlane, Sendloop, Vertical Response. 

CRM: Freshsales, InfusionSoft, Zoho CRM.

Webinar platforms: ClickMeeting, GotoWebinar, WebinarJam. 

Unique advantage/selling point - Popups with social signup buttons, native integration with webinar platforms.  

What makes Optigun unique is that apart from newsletter signups, it lets you build forms for social signups, where the visitor can easily sign up using their social accounts. 

Also, Optigun can combine the effect of two different types of popups. For example, it can be set up in a way that when someone clicks a notification bar, a modal or a full screen can be triggered. This way, the user experience is not disturbed, but the effectiveness of a modal or fullscreen popup is achieved. 

Another cool feature is the passing of parameters to the URL after someone signs up through a popup or form. The passed URL parameters offer a personalized view of the redirected landing page. 

With all the paid plans in OptinGun, you also get custom designed form templates for free. 

MiloTree

Price - starts from $9 per month.

Free Trial - Yes, available for 30 days.

Integrations 

Email Marketing: Active Campaign, Aweber, Campaign Monitor, Constant Contact, ConvertKit, Drip, Emma, FeedBlitz, GetResponse, iContact, MadMini, MailChimp, MailerLite,  Sendinblue, Sendlane.

CRM: InfusionSoft, OntraPort.

Platforms/CMS: BigCommerce, Blogger, Drupal, Joomla, Shopify, Squarespace, Weebly, WordPress.

Social media: Facebook, Instagram, Pinterest, Youtube.

Unique advantage/selling point - Exclusively designed and built for bloggers and social media content builders on Facebook, Instagram, Pinterest, and Youtube. 

Milotree is a popup tool designed exclusively for bloggers and marketers who build content across various channels. 

You can build your email list, and also your following on various social channels like Twitter, Instagram, Facebook, YouTube, Pinterest, etc. 

Agile CRM

Price - starts from $14.99 per user month.

Free Trial - Yes, available for 14 days.

Integrations 

Email clients: Gmail, MS Exchange, IMAP.

Email SMTP: Amazon SES, Mandrill, SendGrid.

Billing & payment gateways: Braintree, Freshbooks, Quickbooks, Stripe, Xero.

Platforms & CMS - Drupal, Joomla, Magento, Shopify, Woocommerce, WordPress.

Landing pages & forms - Gravity Forms, LeadPages, Unbounce, Wufoo.

Voice calls & SMS: Plivo, RingCentral, Twilio, VoIP.

Automation - Webmerge, Zapier. 

Unique advantage/selling point - Full-blown CRM with built-in landing pages & popup feature.   

Agile CRM is a feature-rich CRM tool for small and medium businesses. Apart from its extensive CRM functionalities, it has many marketing tools like a landing page and a popup builder. 

With Agile CRM, you will be able to run your complete sales, marketing, and customer support all within a single dashboard easily. 

This eliminates the need to integrate with any third-party tool, as the leads you get from the popups are added to your email list right inside the CRM for further nurturing. 

HubSpot CRM

Price - Free.

Integrations - More than 400 apps.

Unique advantage/selling point - Excellent free option to get started. Complete CRM with a lot of free marketing tools apart from popup builder. 

Nothing is better than a good free option, and HubSpot is an excellent option to build popups for free. 

Similar to Agile, the built-in CRM in HubSpot makes it incredibly easy to manage all the leads that you get from the popups. 

You can set up notifications as soon as someone fills up a form so that you can instantly act on the lead to nurture. For a free tool, the analytics you get are really detailed and extensive to make sense & analyze how the forms perform. 

It might get expensive when you want to upgrade to a higher paid plan, but for a free option, nothing comes close to HubSpot for the value it provides as a marketing tool and the vast amount of free resources you get along with it. 

Conclusion

So, there you have the best options when it comes to SaaS tools to build popups and forms.

Are more options available? Absolutely, yes. However, I feel these are the best and regardless of your business type, you will find a good option in the above list. 

The ultimate list of best popup software tools to grow an email list or increase conversions

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