WebSignalsStarts at $29 per month
Effective branding is one of the most important aspects of running a successful business, regardless of the type or size of it.
A few negative opinions or reviews shared about your brand can effectively kill off a large chunk of your marketing spend that you have used to build up the brand name and reputation.
However, how to track all these mentions of your brand across the vast sea of the web? Well, that's exactly the problem brand monitoring tools help you resolve.
Mention is one of the pioneers in this space among SaaS. However, a lot of similar tools have come up recently which are quite good as well. Some of these are BrandMentions, Mentionlytics, Awario, etc.
WebSignals is one of the newer tools that looks to be good with a pretty nice list of features and pricing. Well, how good it really is to use? Let's find out.
User Interface, Dashboard & Features
Once the initial sign up is done, the first thing to do is to set up a keyword and add a project. Remember that you need to add at least one keyword to set up a project.
Once the keywords are added, WebSignals searches and scrapes the data for all the mentions across the web for the selected keywords.
One of the best aspects of WebSignals is how it categorizes all the mentions and displays them in an intuitive manner where you can easily select different sources. The data sources that WebSignals scrapes includes,
- News media,
That's a really good classification and a good variety of sources. TY & Radio are particularly interesting as it is not something that is offered in similar tools unless you are willing to pay a ton of money for a product that can pull in those data.
There are three plans ranging from $29 to $249 per month with the main differences in the number of keywords, mentions tracked, and the number of keywords.
White-label reporting is available only in the enterprise plan. This might be a very important feature for branding agencies and it is good that the enterprise plan allows for up to 20 team members and 600,000 mentions per month.
There is live chat support on the main website and the support & help docs are quite extensive as well that covers most of the important features.
However, it would be nice to see some how-to video tutorials on setting up and utilizing the tool to its maximum potential.
To wrap up, WebSignals is quite a good and feature-rich brand monitoring tool.
Yes, there is room for improvement in many aspects when compared to market leaders like Mention, but the tool has its bases covered, and with proper planning and consistent addition of features, it could compete at the top.