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AI-based copywriting is on a tremendous growth with the evolution of GPT-3 and there has been a flurry of new SaaS tools in the space. Each has its unique strengths and weaknesses with some excelling in short-form content and some

Regardless of the type of business you run, email still remains one of the most if not most effective outreach channels. There are so many new social media channels popping up all the time, but for a B2B business, email

Irrespective of any type of online business you run or the traffic channel you target, whether it be paid advertising, email marketing, organic SEO, Copywriting is an indispensable part of it. It is perhaps the most vital in determining the

While Inbound Marketing gives some targeted results for any business, it takes years of work and branding to get that to a consistent result-providing channel.  For a majority of businesses in the B2B space, Outbound with strategic outreach channels like

Running an online business effectively is quite a challenge. The number of things that need to work in conjunction for everything to run seamlessly could get really overwhelming.  When you combine all these workflows together to run and manage the

Email marketing still remains one of the most effective channels to drive up sales and revenue for any type of business. Whether it be a B2B service, an e-commerce brand, a SaaS tool, travel & food blog, email has become

When you are a one-person business or solo founder, it is easy to manage the standard processes that are required for a smooth everyday workflow. As you would have built the whole business yourself, chances are high that everything gets

Marketing your business is no longer a straightforward and one-dimensional task. It doesn’t matter if you are an early-stage start-up, an upcoming agency, a small e-commerce business, or a Fortune-500 biggie, it’s imperative to use a combination of strategies and

Many online marketers fail, at least in their early years due to one significant reason – lack of understanding of key metrics.  Success in marketing lies in numbers, data, and analysis. It is very easy to underestimate the stats and