Inclcik
Starts at $120 a month
Pros
- Very good analytics tool for agencies
- Excellent reporting
- Fantastic support
- Dynamic and flexible pricing for your exact requirements
Cons
- No built-in scheduler or planner to post directly to social media accounts
- No data on social media ads
- The influencer search data is very limited
Social media has become an indispensable part of the marketing stack of any business regardless of type, size, and industry.
One of the advantages of social media marketing over traditional channels you can target the advertising and content to the right audience.
As effective as social media marketing is, there are risks to completely lose your marketing budget if you do it wrongly.
If there are two aspects that are the most important in any social media marketing campaign, they are data and analysis. It is extremely important to get as many data points as possible and crunch the numbers to analyze what works and what doesn't.
Get the lifetime deal of Inclick
There are several tools to get these important data and use it in your marketing campaigns. Inclick is one of those tools that promise to give you all the stats and data you need for successful campaigns. How good is it? Let's find out.
Dashboard & features
Once the sign-up process is done, the main dashboard greets you with a clean interface with clearly defining what Inclick does.
Inclick has three main features when it comes to providing the data and analytics,
Track or Analyze
This lets you track your own or your competitor's social media analytics on how well they perform across various channels, how is their growth over a period of time, how their posts perform, etc.
You can track the brand you own or even competitor's brands. The brands you own will give you a little more in-depth data.
Connecting a brand is as simple as just pasting the URL's of various social media accounts. Once connected, Inclick pulls all the data in a few hours' time.
Based on the plan you are in, it is possible to connect a specific number of brands. These brands can also be grouped under various groups. This is really helpful for agencies to have all their clients' data organized.
It is possible to get information on various data points like the increase in engagement, followers, etc. over a defined time period.
My favorite feature in tracking is the ability to download all the data as a.PPT presentation file. The presentation is quite detailed with more than 20 slides and gives a lot of information.
This again is a fantastic feature for social media management agencies to get a presentation prepared for their clients in minutes.
An example presentation from Inclick
It is also possible to compare the data of all the brands to see how well they perform in each social media channel in a set period.
Listen or Monitor
To see how specific keywords are working across various social channels. You can see the mentions the keywords receive and the level of engagement it receives.
You can set up to 5 hashtags to monitor mentions for a particular keyword, brand, etc. Inclick checks for mentions across Twitter, Facebook and Instagram and reports in an intuitive dashboard view.
It also gives a view of sentiment analysis with the breakdown of positive and negative mentions.
Trend or discover
This feature is to search for Influencers in various industry types and niche. Although only Instagram is currently supported, Twitter, YouTube, and TikTok are on the roadmap to be released soon.
Although you get a lot of information and data from the selected influencer, the actual number of influencers you get for any search query or topic is quite low.
This is not one of the standout features of Inclick and if influencer search is important for your business, you are better off using a tool like BuzzSumo or Social Animal that gives a lot more data.
Pricing
There are two pricing plans, the base plan costing $120 per month for 10 brands, 60,000 mentions, 10 influencer reports and the higher plan costing $300 per month for 30 brands, 100,000 mentions, and 20 influencer reports.
There is also a pay as you go plan which lets you pay for the number of brands and mentions you need. This gives more flexibility for a specific requirement, particularly for agencies.
Support
There is live chat support and the response time was very short whenever I asked any question.
There is a written knowledge base covering the features but it would be nice to have some video tutorials as well to get started.
Conclusion
To conclude, will Inclick be useful for your business?
I see it providing a lot of value for social media management agencies. The PPT report you get in particular is of incredible value, as you can get a lot of data packed into a neat presentation within a few minutes.
That is of huge value for an agency dealing with a lot of clients. The influencer search was of much use given the shortfall in the depth of data, but overall Inclick is a pretty good social media analytics tool.