Postaga
Starts at $99 per month
Pros
- Built-in opportunity finder
- Many campaign types and templates to start with
- Fantastic customer support
- SMTP integration
Cons
- Free plan is limited to 3 campaigns
The most important aspect of an effective SEO campaign apart from good quality content is high authority backlinks to your website.
It has a significant impact on ranking and hence the organic traffic from search engines.
However, building backlinks requires a lot of manual effort to reach out to the right people and pitch exactly what they will get by linking to your content.
Any tool that helps in this outreach will save you a lot of time. Although you can use any of the generic cold emailing tools for link building outreach, there are some tools that are exclusively built for this purpose.
Postaga is one of those and looks to be a very promising tool in that respect. How good is it? Let's find out in this review.
UI & Dashboard
Once the sign up is done, the dashboard is quite neat with easy to navigate elements. The dashboard labeling is intuitive, uncluttered, and neat as well.
There are in total 8 types of outreach link building campaign you can do in Postaga.
- Mention,
- Resources,
- Tools,
- Reviews,
- Skyscraper,
- Expertise,
- Round up,
- Custom.
The first thing is to do is to enter the link of your post. The post is analyzed and Postaga gives a list of outreach opportunities for link building.
You can then select the websites you prefer to outreach and Postaga runs a search to get all the essential information linked to each website.
You can get information such as the website link, about us page, blog page, LinkedIn profile, and pricing page details wherever available.
It is so convenient and saves a lot of time to have such a vast amount of information at a glance.
The best part is that there is also a contact button that takes you to the contact page of the website to send a message immediately.
You can also connect your own SMTP to use the tool to its maximum potential.
Pricing
There is a free plan for 1 user, 500 emails, and 3 campaigns. The number of emails sent is limited to 100 emails per day in the free plan and you get up to 50 opportunity searches.
There are two paid plans, the pro plan costing $99 per month and the agency plan costing $299 per month.
The main differences between the two paid plans include the number of users & accounts, number of opportunity searches, number of contacts, and the total number of emails sent.
The agency plan provides a lot of value for money as it allows for unlimited users, 30 accounts, and up to 100,000 emails sent per month.
Support
Live chat support is available on both the main website and within the app dashboard.
The response times were super quick with precise answers to the questions I asked. Also, the help & support documentation is quite detailed along with some very useful tutorial videos on the official YouTube channel.
Conclusion
To wrap up, is it a good tool to build links to your website?
You can do it all manually if you want to, but using a tool like Postaga will save a ton of time and also unearth potential link building opportunities that might not be apparently visible.
Yes, there are many cold emailing tools in the market, but designed from the ground up for link building makes Postaga really unique and worth a try for SEO professionals.
The built-in opportunity finder is a gold mine of hidden gems that might take hours and hours of manual research to find out.