One of the biggest challenges that marketing agencies face is to prove the worth of their hard work to their clients.
You can throw up all the stats you wish to, but it is a tough ask to convince a client that the work your agency does results in the enhancement of their overall branding.
What if there is a way to quantify the level of branding your agency was able to achieve for a client? Well, that's where brand monitoring tools come into play.
It essentially pulls the data of all the mentions a brand gets across all the social channels and the whole web. This gives deep insights on the extent of reach your client's brand gets due to the efforts of your agency.
There are a few brand monitoring tools each with their unique selling points. Let us see the best 7 of those in this post.
Pricing - starts from $49 per month
Free trial - Yes, available for 7 days
Live chat support - Available
BrandMentions has some competitor's research and reporting tools making it a perfect software for agencies.
You can set up shareable dashboards, real-time mention alerts, website traffic monitoring, etc. The reports can also be white-labeled to include your agency logo and colors.
The highest-tier company plan lets you have up to 10 user seats for easy team management.
Pricing - starts from $39 per month
Free trial - Yes, available for 14 days
Live chat support - Available
Mentionlytics is an awesome tool with all-round social media and brand analytics for any business.
Apart from the mentions of your brand, it is possible to get deep insights and patterns of the mention data. You can find top influencers in any niche or industry type.
It is also possible to schedule and post content to your social media accounts directly from Mentionlytics. You can also get an in-depth sentiment analysis of the posts in all the languages.
Mobile apps are also available to track mentions on the go.
Pricing - starts from $49 per month
Free trial - Yes, available for 14 days
Live chat support - Available
Apart from the mention alerts, monitoring, white-labeled reports, sentiment analysis, Brand24 additionally has features like Hashtag research and a very useful Slack integration.
Mentions can be tagged for better organization and search within the teams. Reports can be either exported as a PDF or all the data can be exported as an Excel file as well.
Brand24 also has a handy mobile app for both Android and iOS to stay up to date on the mentions and analytics even on the go.
Pricing - starts from $99 per month
Free trial - Yes, available for 7 days
Live chat support - Available
SEMrush is primarily a search engine optimization tool with so many features like keyword research, backlink tracking, traffic analysis, etc. to use and get your content ranked in search engines.
It also has a tool called brand monitoring that lets you monitor your brand reputation, track mentions, and learn from your competitors.
Although not as feature-rich as other standalone monitoring tools, for a software that has such a wide array of other features, SEMrush can be of incredible value for the money.
Pricing - starts from $49 per month
Free trial - Yes, available for 14 days
Live chat support - Available
Social Animal is a content idea generation and influencer searching tool along with very useful mentions tracking features.
You can monitor your competitor's best-performing content, keywords, authors and their preferred social networks.
The dashboard gives you updated data every hour on the competitor's mentions and the articles that are trending for a specific keyword. You can set up a daily email digest on all the data you want to monitor and keep a track of.
Pricing - starts from $29 per month
Free trial - Yes, available for 14 days
Live chat support - Available
Mention is one of the pioneers when it comes to brand monitoring.
You can not only monitor your's and your competitor's brand with Mention but also publish and do complete social media management.
Mention is a very mature and robust tool being used by some of the biggest companies worldwide.
Pricing - starts from $99 per month
Free trial - Yes, available for 7 days
Live chat support - Not available
BuzzSumo is another fantastic content research tool that has a brand monitoring feature built into it.
You can find influencers in any niche and also do backlink analysis with BuzzSumo which is a very useful feature for SEO.
It is possible to set up alerts for brands, products, specific topics, and competitor's brands.
Conclusion
Wrapping up, that's the list of best SaaS tools for brand monitoring and tracking mentions.
Each one of it has it's own unique set of features. Based on your agencies' requirements, you can try out and select the one which works out best for you as most of them have free trials.
If you need a specialized and very deep-rooted monitoring tool, BrandMentions, Mention, and Mentionlytics are perhaps the best options.
If the focus is more on content marketing & SEO with little monitoring features on top of it, SEMrush, Social Animal, and BuzzSumo would be a better option.