GreyMetrics

Starts at $59 a month
8.8

Features & Roadmap

9.0/10

Templates & Widgets

9.0/10

Integrations

8.0/10

User Interface

9.0/10

Pros

  • Excellent selection of templates
  • Automated scheduling of report submission
  • Team members and client portal
  • Designed and built for agencies

Cons

  • More native integrations needed

One of the biggest challenges digital marketing agencies face is to prove their worth to the clients in the best possible way by displaying the positive impact they have on their client’s business.

However, preparing the reports when you are using multiple tools is a really time-consuming task. When this has to be done for every client, it becomes a mammoth work that consumes tons of valuable time which you can alternatively use to grow your business and agency.

All the activities of an agency can be brought under a list of a four,

  1. Identifying and closing a client,
  2. Setting up the KPI’s and goals that have to be achieved, 
  3. To achieve the KPI’s promised, keep them happy,
  4. Display and report the work in a way that will convince the client of your work and retain the client for the long term.

Successful agencies spend most of their time in the first three and have an effective system to handle the fourth with minimal time and effort. However, such an effective system could be out of the reach of small agencies with limited manpower and marketing budget. 

Get GreyMetrics lifetime deal 

GreyMetrics aims to solve this by providing all the necessary tools for agencies to make reporting easy and effective without consuming much time.

Supermetrics is the market leader in this space and has a great product for reporting and analysis. Is GreyMetrics as good as that? Let’s find out. 

User Interface

The sign-up process is fairly simple and once logged in the welcome UI is clear and concise with a short tour of what are the next steps.

Greymetrics dashboard

It is essential to add a client and then connect an account before generating any reports. Adding a client is really an easy two-step process, just enter the name of the client and connect the necessary account which you want to generate a report on.

Greymetrics add client

Team members and client portal can be added with a controlled access level to share or display the reports before finalizing.

Integrations

Reporting with such a tool is effective only if there is a good range of integrations. Fortunately, Greymetrics has most of the integrations covered and the team keeps adding more every month.

Social Media

  • Facebook page
  • Facebook ads
  • Youtube account
  • Instagram page
  • Instagram ads
  • Twitter page
  • Linkedin page
  • Linkedin ads
  • Pinterest account
  • Quora ads

Analytics

  • Google ads
  • Google analytics

SEO

  • Google search
  • Google my business
  • Ahrefs
  • SEMrush

E-commerce

  • Shopify
  • Woocommerce

CRM

  • Hubspot

Email marketing

  • Active campaign
  • GetResponse
  • MailChimp
  • MailerLite
  • Moosend

Other apps

  • Bitly
  • CallRail

Zapier would be a nice addition to the list of integrations that could open up tremendous possibilities of automated reporting for thousands of third-party apps. 

Pricing

Monthly pricing starts from $59 a month all the way to $499 a month. The differing features between each plan are the number of clients, the number of live dashboards and the number of team members.

Greymetrics pricingSupport

Live chat is available on the main website for any general queries and the team was very responsive and helpful. For specific account-related support queries, email support is available in the base plans and phone support for agency and enterprise plans.

There are detailed FAQ documentation and tutorial videos covering most of the general features that will answer the majority of the queries and doubts. 

Conclusion

Is it a worthy tool to invest time and money on?

Well, if you are running any sort of agency, Greymetrics will surely help to make your reporting process more effective and will save you tons of time on that.

Grab the lifetime deal

The likes of Supermetrics and Octoboard are still more refined, but as a new product in the market and with new features and integrations added frequently, it shows the team is actively working hard to keep improving it and there is a huge potential for a fantastic product.

Definitely worth to try if you are an agency owner.

GreyMetrics Review – Is it the best reporting tool for marketing agencies?

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