GreyMetricsStarts at $59 a month
One of the biggest challenges digital marketing agencies face is to prove their worth to the clients in the best possible way by displaying the positive impact they have on their client’s business.
However, preparing the reports when you are using multiple tools is a really time-consuming task. When this has to be done for every client, it becomes a mammoth work that consumes tons of valuable time which you can alternatively use to grow your business and agency.
All the activities of an agency can be brought under a list of a four,
- Identifying and closing a client,
- Setting up the KPI’s and goals that have to be achieved,
- To achieve the KPI’s promised, keep them happy,
- Display and report the work in a way that will convince the client of your work and retain the client for the long term.
Successful agencies spend most of their time in the first three and have an effective system to handle the fourth with minimal time and effort. However, such an effective system could be out of the reach of small agencies with limited manpower and marketing budget.
GreyMetrics aims to solve this by providing all the necessary tools for agencies to make reporting easy and effective without consuming much time.
Supermetrics is the market leader in this space and has a great product for reporting and analysis. Is GreyMetrics as good as that? Let’s find out.
The sign-up process is fairly simple and once logged in the welcome UI is clear and concise with a short tour of what are the next steps.
It is essential to add a client and then connect an account before generating any reports. Adding a client is really an easy two-step process, just enter the name of the client and connect the necessary account which you want to generate a report on.
Team members and client portal can be added with a controlled access level to share or display the reports before finalizing.
Reporting with such a tool is effective only if there is a good range of integrations. Fortunately, Greymetrics has most of the integrations covered and the team keeps adding more every month.
- Facebook page
- Facebook ads
- Youtube account
- Instagram page
- Instagram ads
- Twitter page
- Linkedin page
- Linkedin ads
- Pinterest account
- Quora ads
- Google ads
- Google analytics
- Google search
- Google my business
- Active campaign
Zapier would be a nice addition to the list of integrations that could open up tremendous possibilities of automated reporting for thousands of third-party apps.
Monthly pricing starts from $59 a month all the way to $499 a month. The differing features between each plan are the number of clients, the number of live dashboards and the number of team members.
Live chat is available on the main website for any general queries and the team was very responsive and helpful. For specific account-related support queries, email support is available in the base plans and phone support for agency and enterprise plans.
There are detailed FAQ documentation and tutorial videos covering most of the general features that will answer the majority of the queries and doubts.
Is it a worthy tool to invest time and money on?
Well, if you are running any sort of agency, Greymetrics will surely help to make your reporting process more effective and will save you tons of time on that.
The likes of Supermetrics and Octoboard are still more refined, but as a new product in the market and with new features and integrations added frequently, it shows the team is actively working hard to keep improving it and there is a huge potential for a fantastic product.
Definitely worth to try if you are an agency owner.