Rasa.ioStarts from $59 for Lifetime
Features & Functionality8.5/10
User Interface & Ease of use9.0/10
- Excellent user interface that is intuitive and easy to navigate
- A comprehensive content library covering a lot of niches
- Smart use of AI to detect the engagement pattern of your subscribers to personalize the content
- Live chat support and pretty good help & support documentation
- No A/B testing available to test different content
- Only a handful of native integration available with other email marketing tools
- Cannot directly monetize the newsletters
Email marketing still remains one of the most effective channels to drive up sales and revenue for any type of business. Whether it be a B2B service, an e-commerce brand, a SaaS tool, travel & food blog, email has become an indispensable part of marketing strategy if you want to build a connection with your prospects and customers.
However, as rewarding it is as a marketing channel, it doesn't come easy. Building an email list in itself is a hard part, but once your list is growing, keeping it engaging with content and building a relationship with your subscribers is an even harder task.
The most challenging part is to come up with content for your newsletters that are interesting to read and consume for your subscribers. What if a tool completely automates this process and pulls in relevant content based on your niche and sends fully automated newsletter emails to your subscribers consistently.
Wouldn't it be a massive time saver? Well, that's the idea Rasa is built on and promises. Is it good enough to achieve that? Let's find out in this review.
User Interface & Features
Once the initial sign-up is done, the onboarding is quite good and personalized. You have to first enter your website domain to start with.
Rasa pulls in as much information as possible from your website and the first thing it gets is your business name. Confirm if it is correct.
It even pulls in your business logo and the colors to match your brand and looks.
You can also customize the look of the dashboard yourself to match your preference. It is possible to choose both the primary and secondary colors to get the exact look you need.
Once the customization is done, the onboarding is complete and you are welcomed to the main dashboard that looks really intuitive, uncluttered, and easy to navigate.
The system even pulled in my blog feed and Twitter account and added them as the first 2 sources of content for the newsletter. Quite impressive.
The next step is to add sources for your Rasa newsletter. You can either add your preferred source manually or Rasa has a library of sources already included under different categories.
You can add a blog feed, YouTube channel, Twitter account, or a Facebook page as a source which adding manually.
While searching from the content library, you can search from various categories or filter based on a typed search.
Some of the available categories include Auto, Business, Education, Children & Parenting, Marketing, News, Non-profits, Politics, Real Estate, Science, Technology, Travel, etc.
It is also possible to manually add a specific article to the queue of posts by pasting the article's URL.
Once you have added your sources, some of the articles can be "boosted" so that they are always included and you can also "Super Boost" so that it appears on the top always.
The next step is to customize the design of the newsletter. While are some templates already available, you can also completely customize the design yourself with the drag & drop editor.
Finally, you can preview the email to confirm everything looks good. It is possible to send a test email and have a final check.
Once everything is confirmed to be fine, you can schedule the newsletter for the selected contacts. Contacts can be synced or imported via a CSV file.
The scheduling frequency can be weekly, bi-weekly, or monthly. You can also select specific days of the week for the newsletter to be sent along with the delivery time & time zone.
You can also set up a cut-off time after which no content is added to the newsletter queue. This is very helpful to review the email before it is being sent.
If you would like to send the emails from your own domain, you have to complete the domain authentication process.
It is a fairly simple process where you get the CNAME records once you enter your domain that has to then added to the DNS records of your domain provider. It will help in improving the deliverability of the emails.
Rasa will give you detailed analytics on all the emails sent. You can see open rates & click rates, topics, sources, and articles that get the most number of clicks.
The best part is based on how your subscribers interact with the emails, the built-in AI will learn the pattern and personalize the newsletter matching each subscriber's interests.
Rasa natively integrates with the following,
Although there is Zapier integration to connect with other apps apart from the ones above, more native integrations are definitely needed with a bunch of email service providers, at least with the widely used ones like Active Campaign, Aweber, ConvertKit, GetResponse, MailerLite, etc.
Pricing starts from $29 per month for up to 2,500 contacts and increases with the number of contacts. It is $79 per month for up to 5,000 contacts and $167 per month for up to 15,000 contacts.
With all the plans, you can connect with any number of sources and add additional users as well if you are an agency or a marketing team. You can also manage your client's newsletters from a single account and share the number of overall contacts.
For a limited period of time, there is a Lifetime Deal available for Rasa that makes it quite an incredible value.
You can't A/B test the content that is being sent out to see what works better. Also, there is no native payment integration available if you want to monetize the newsletter.
Live chat support is available on the website and there is quite a comprehensive knowledge base with a wide array of articles describing most of the features.
You can sign up to get a demo of the platform and also submit any new feature request. Overall, a decent support structure, but would have good to see more video tutorials.
To wrap up, Rasa is a really comprehensive solution to take the bulk of the work out of your hand in keeping your email subscribers actively engaged.
Yes, there is room for improvement, but as a concept, it is an excellent idea and executed superbly to save a to of your time in email marketing.